Actually, more.

Most businesses donate “profits,” which means they sell you something, pay all their bills and overhead, and then donate a slice of what’s left. If they make $1 and spend $0.90 on overhead, there’s only $0.10 left, and that’s where their 3% or 5% or whatever % donation comes from.

We do it differently. When you spend $1 with us:

• Step 1: We cover the hard cost of making and shipping your item (say $0.50).
  
• Step 2: Before we touch things like software, marketing, hosting fees, or even paying ourselves, we set aside 20% of the remaining chunk (in this example, a $0.50 chunk) for bird conservation and inclusive birding.
  
• Step 3: Only after that do we use the leftovers to cover overhead.

Technically, that’s not “profits” in the traditional sense, but calling it that keeps things understandable.

What matters is this: conservation gets the first cut, not the crumbs.

Your purchase fuels impact first, which means a whole lot more money goes to the birds.

Because we’re humans running a business, not magical starlings pulling cash out of the sky. Keeping a portion of profits covers costs, keeps the lights on, and lets us keep making birdy things you’ll love. Without that, there’d be no shop, and no donations.

Nope. We’re a for-profit small business with a baked-in commitment to conservation. That means we can stay nimble, creative, and sustainable while consistently sending funds to nonprofits doing the work on the ground.

So far, we’ve supported Birdability, Institute for Bird Populations, and reforestation/ocean-restoration partners. Our long-term goal: expand to fund even more projects that keep skies full and birding accessible.

We’re committed to transparency. Our products are printed on demand using suppliers that follow fair labor standards. While we can’t control every step of the global supply chain, we actively choose partners with strong sustainability commitments, and we’re always working to do better. We also include where the base products are sourced on each product page.

All designs are original, created by our founder Jaymi and a small circle of collaborating artists.

Our designs incorporate AI-assisted illustration to varying degrees, always as part of a human-led creative process.

We use a broad range of design tools in our artistic process. Some of them incorporate AI tools within the platform (Adobe Creative Suite, Canva, etc). and some are entirely AI-powered (OpenAI, Vectorizor.ai, etc).

For any image generation, we cap our use at 1,000 image iterations per year - the vast majority used in the brainstorming stage, not the final design. That’s the carbon equivalent of driving about 4 miles in an average car over the course of a year.

In other words: the footprint is tiny, the art is ours - conceived, shaped, edited, and finished by hand - and our mission to help birds stays front and center.

We use AI tools responsibly, transparently, and with the same goal as everything we do: fueling conservation.

Sometimes! Have an idea for a bird design you’d love to see? Drop us a note! We can’t promise every species makes it onto a t-shirt, but we love hearing what birds people are obsessed with and do our best to provide.

We currently ship to Canada and the US. We're an itsy bitsy biz, so don't quite have the resources to expanded globally yet, but we plan to!